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How to participate in a high profile IPO & protect your financial goals

Bottom Line: You do not have to buy on the IPO date to participate in the upside of a new issue.

In many cases, waiting offers the opportunity to participate from a superior risk /reward position.

Snap (formerly Snapchat) has filed for an initial public offering (IPO) of its stock.

On the announcement - months before the IPO, and with no knowledge as to the financial health or business plan of the company, people started asking to buy the stock.

The lament, 'I'm not missing out this time' reflects a misconception as to the profitability and importance of buying a stock on its initial public offering (IPO) date.

Are you planning to purchase shares of Snap or another high-profile social media or technology IPO? If so, consider whether a more opportune risk/reward ratio will present if you wait until after the IPO to purchase shares.

In this post, we will explore how to participate in the upside of a newly issued stock at a superior risk/reward ratio than generally exists on the IPO date.

In a majority of cases, even Facebook (FB), investors have had the opportunity to buy shares at a price below or at the IPO price with less downside and less market risk by waiting.

This retired school teacher, like many other retail investors, believed FB would "make her rich" and withdrew funds from her retirement accounts to purchase shares on the IPO date. Her investment was based on feeling "a personal connection to Facebook" and not on an analysis of the company's business and financial prospects.

Unfortunately, Facebook suffered a steep price decline - from its IPO price of $38, it fell to $17.58 (9/4/2012) before recovering to trade at, and then above the IPO price.

The majority of retail investors do not have the risk tolerance (stomach) to experience a loss of ~50% over a sustained period of time and keep their position. As a result, research shows they often sell near the low and miss the opportunity to participate in any recovery and upside.

These same investors often put their retirement and other financial goals at risk by using funds earmarked for these purposes to purchase what they believe will be "the big one."

It is not necessary to buy stock on the IPO date to participate in the upside of a high-profile stock. In fact, with a bit of patience, it is possible to significantly improve the risk/reward ratio and increase the probability of profitable investment.

How can waiting be a smart investment move?

Many familiar names trade at prices far lower than their IPO price. Let's consider a few well-known names:

Twitter is down about 30% from its IPO price

Etsy is down 56%

Zynga is down 75%

Groupon is down 85%

In December 2014 Lending Club (LC) went public at $15. On December 2, 2016, it closed at $5.15.

Even IPOs that are successful, like Facebook, often offer investors the opportunity for significant upside with reduced risk.

The table below shows the IPO price, the price after one (1) month of trading, the low price and recovery to IPO price.

Don't let FOMO on an IPO threaten the achievement of your financial goals.

Two key considerations when investing: 1. your personal financial position and source of funds to invest in the IPO; and 2. historical post-IPO stock prices.

Put the Purchase in Perspective

What is the probability this one stock will fund your retirement or other long-term goals? Will there be an opportunity to participate in the upside if you do not purchase the IPO? Will you be able to tolerate the volatility and price drop that may occur, and to not sell your shares at a low only to have them trade back through your initial purchase price?

Consider your personal financial situation

  • Might you need this money in the near-term? If you do not have an emergency fund or liquid savings account balance or have high-interest debt you may need this money before your trade is “right” or profitable.

  • Are you invested in a core portfolio structured to meet your financial goals?

  • How much money can you lose on this trade without jeopardizing your financial health?

  • What is your objective (take profit level) and at what price will you stop a loss?

Will you really “miss out” on if you don't buy on the IPO date? Consider post-IPO price patterns to determine what best suits your risk personality and financial goals

No one wants to miss out on the next Google. The stock rose 1,294% in the 10 years after it went public, Aug. 19, 2004, meaning a $10,000 investment at IPO was worth $139,458.82.

Not all IPOs behavior like Google.

Some, like FB go straight down before recovering. FB opened at $38.00 and closed at 38.32 on May 18, 2012. One year it was at $26.25, on its way down to $18, before starting its recovery.

The share price of LinkedIn moved like Google, doubling on its first day of trading, August 19, 2014.

In contrast, Alibaba (Baba) tumbled nearly 30 percent in the year following the world’s largest initial public offering, September 19, 2014.

Finally, Twitter, one of the most anticipated IPOs has still not recovered off lows around 18, following its IPO at 45, in November 2013.

In many cases, particularly for long-term investors, buying shares on IPO day is not a prudent strategy.

How waiting to buy may improve your risk/reward position

Historical prices demonstrate there is often an opportunity to buy the shares at a similar if not lower price after the market has settled. While it may be exciting to participate in the IPO of a company which creates products and services you use, it may not be the best financial move.

Not all IPOs are immediately profitable. In fact, many are not. The snapshot of price movements following the IPO date of several high-profile companies highlights the opportunities investors had to purchase at a better- than-IPO price.


In this case, Would you be able to tolerate a loss of $42 to $18 in order to participate in the upside? Would you sell when it approached your purchase price, only to miss out on the upside? The price of Facebook (FB) stock remained lower than its IPO price for 16 months. there was an opportunity to purchase at $30 just one month after the IPO, and the opportunity to purchase between $26 and the IPO price of $42 for 3 months in 2013. The downside risk was reduced in either case. What if the stock had gone straight up? You could have purchased at $58 in May 2014 and participate in increase to $118 by May 2016. Would you be willing to give up the $16 between the IPO of $42 and the $58 price two (2) years later to not experience the price drop?

Your personal answers to these questions, is what "risk tolerance" measures seeks to capture.


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ning and digital money management tools, and custom investment management accessible on one dashboard 24/7. To advance her mission, Stacy & her daughter also volunteer teach girls in less developed countries, most recently in India. Stacy is an avid athlete, enjoys swing & cardio dance, and is a repeat visitor to the art museums and opera houses of the world. For the moment her love of international travel is trumped by visits to her daughter at college. 


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